RESOURCE OPTIMIZATION PLANNER
Robust online optimization. Structure and size your sales forces.
Optimize your promotional grids using a multichannel approach.
Comprehensive online tool that helps you structure and size your sales force and optimize your promotional grids. The series of interconnected tools help you to create and compare multiple scenarios to maximize your results using financial and ROI calculations based on your strategy.

Last updated 04/2017


English

Commercial Excellence Managers, General Managers, Sales and Marketing Managers
STRATEGIC PORTFOLIO ANALYSIS
TOOL
Use this online tool to build your Market Attractiveness/Competitive Strengths matrix with your own criteria and KPIs. You will then evaluate the importance of each product which allows you to prioritize in line with your marketing strategy and decide on the appropriate level of investment needed for each product.
CARRYOVER AND FINANCIAL PORTFOLIO ANALYSIS
TOOL
Carryover and Financial Portfolio Analysis is an online tool that helps you calculate the carryover of your products using up to 5 methodologies:
  • Delphi
  • Estimate based on weighted criteria
  • Vacant territory
  • Brick ranking
  • R-squared
The tool generates a Profit and Loss Statement by product based on your sales and activity data. You can immediately compare the incremental sales generated with the cost of your commercial investments
OPTIMAL FREQUENCY ANALYSER
TOOL
This robust tool includes ROI calculations on customer segment, specialty, product, and sales team.
The results allow you to understand the response of your targeted customers to your promotional effort, identify the maximum ROI frequency and further analyze the optimal yearly frequency for different customer groups, segments, products, and sales teams.
SALES FORCE SIZING
TOOL
An online tool that navigates you step-by-step to develop an optimized Sales Force Size and Teams Structure respecting all key attributes for capacity, concentration of customers, optimal frequencies, impact on results crossed with product priority resulting in scenarios to compare including financial indicators.
MULTICHANNEL OPTIMIZATION PLANNER
TOOL
Develop the optimal channel mix based on visit equivalence and reach for each customer group and optimize the mix of preferred channels per customer group and segment in line with company marketing strategy. Automatically calculates the financial impact of different channels planned per cycle/year.
Resource Optimization Planner includes 1-year access, online support and maintenance
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