STRATEGIC PORTFOLIO ANALYSIS
Build your own Market Attractiveness/Competitive Strengths matrix and prioritize your Product Portfolio matrix using your criteria and KPIs.
Online tool that helps you to prioritize your product portfolio in line with your company strategy based on an adapted GE Matrix. The understanding of market attractiveness and competitive strength of each product results in a perfect strategic fit for your future product portfolio

Last updated 04/2017


English

Marketers, Commercial Excellence Managers
STRATEGIC PORTFOLIO ANALYSIS TOOL
TOOL
Use this online tool to build your own Market Attractiveness/Competitive Strengths matrix with your own criteria and KPIs. You will then evaluate the importance of each product which allows you to prioritize in line with your Marketing strategy and decide on appropriate level of investment needed for each product.
Strategic Portfolio Analysis includes 1-year access, online support and maintenance
Customers who bought this course also bought: