PRODUCT MANAGER ASSESSMENT
Knowledge, skills and attitudes
The Product Managers assessment is an in-depth assessment covering the following dimensions:
  • Marketing knowledge (concepts)
  • Marketing skills (applied)
  • Behaviors according to company competencies

This assessment aims to establish an individual balance sheet that includes the following sections:
  • Current skills versus those required at the job
  • Opportunity for improvements
  • Identification of training needs

All tests, including the interviews, are reported in the COCKPIT, an online dashboard that centralizes the results and generates individual, group and reports compared to industry benchmarks.

Last updated 03/2018

945 learners enrolled

English, Russian

Product Managers and future
KNOWLEDGE ASSESSMENT
ONLINE
Assess coaching, analytical, planning and implementation knowledge
  • Participants answer a series of questions per topic such as customer profiling, segmentation and targeting, sales strategy, regional planning and coaching.
  • Scores are recorded in the COCKPIT and compared with the industry benchmark.
SIMULATION
ONLINE
Assess the ability to implement business knowledge and skills
  • Participants analyze the situation of a region and allocate their time and budget accordingly.
  • Decisions and results are recorded in the COCKPIT and compared with the industry benchmark.
180 or 360° FEEDBACK SURVEY
ONLINE
Assess competencies including coaching and leadership skills
  • Reps evaluate their First Line Sales Managers coaching activities, results are then compared to First Line Sales Manager’s own assessment and that of his next level manager, as well as the company and industry benchmark.
  • Scores are recorded in the COCKPIT.
EMOTIONAL INTELLIGENCE
ONLINE
Assess the level of adaptation, relationship, degree of creativity, potential effectiveness within the role and most importantly a coaching tool to future development
  • Participants answer a series of 42 scored questions.
  • Scores are recorded in the COCKPIT.
PERSONAL AND PROFESSIONAL BEHAVIORS
ONLINE
Combination of two questionnaires that show the participants whether they are more rational or intuitive.
  • Participants answer two series of 10 questions.
  • Together with the emotional intelligence test, it generates a precise mapping to the personal and professional behaviours profiles.
  • Scores are recorded in the COCKPIT.
INTERVIEWS OR SITUATION CASE
FACE TO FACE or ONLINE
Assess participants against the Company competencies using behavioral-based interviews.
  • Each interview takes 45 – 60 minutes
  • There are a set of behavioral based questions, focusing on the company competencies including but not limited to customer focus, strategic orientation, innovation and change, results orientation, communication and collaboration, develop and inspire, working according to company values.
  • Scores are automatically sent to the COCKPIT.
The Product Manager Assessment includes:
  • A series of online knowledge-based questions
  • An online simulation to evaluate application of knowledge
  • An online feedback 180 or 360° survey
  • 2 personality tests assessing emotional intelligence and aptitude.
  • The COCKPIT that shows the comprehensive results of the tests from various perspectives and allows

    • managers to see the level of current skills versus what is required, detect and determine potential areas for improvement and define training needs
      • An individual report for each participant as well as group reports per team, country, etc.
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